Edward R. Murrow

A great many people think they are thinking when they are really rearranging their prejudices.

Everyone is a prisoner of his own experiences. No one can eliminate prejudices - just recognize them.

To be persuasive, we must be believable; to be believable we must be credible; to be credible, we must be truthful.

When the politicians complain that TV turns the proceedings into a circus, it should be made clear that the circus was already there, and that TV has merely demonstrated that not all the performers are well trained.